Harnessing customer data and marketing technology within a safe and transparent environment to advance customer relationships and fuel profitable growth.
10:45AM
State of Digital Adaptation
Brand Marketers discussing how they are adapting their business in an ever-changing world. Discussion points include: Challenges faced along the way, key achievements to highlight, and advice for brands facing similar headwinds.
11:30AM
Break
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11:45AM
Tech-Enabled Personalization
Panel discussion around the definition of personalization, new technologies modern marketers should incorporate into their stack to deliver against 1:1 goals and the organizational change required to deliver maximum value.
Lunch and Learn: Evaluating Bringing Biddable Media In-House
BMO case study on how they determined whether to bring biddable media in-house: key considerations, challenges and watchouts.
1:30PM
Overview of the Current Privacy and Regulatory Compliance Landscape
Presentation will include an overview of current privacy/regulatory requirements, associated industry responses, and key considerations for brands as they look to adapt.
2:15PM
Break
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2:30PM
Exercise #1
Focused on preparing for impending regulations/industry responses
3:00PM
Exercise #2
Focused on evaluating potential for in-housing biddable media
3:30PM
Exercise Recap: Key Learnings and Observations
Exercise Recap: Key Learnings and Observations
4:00PM
Closing: Navigating Your Ascent with Michael Gale
Including audio excerpts from transformational leaders interviewed on his “Futures In Focus” podcast.
4:45PM
Wrap-up
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5:00PM
Happy Hour
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Speakers
Rishad
TOBACcOWALA
Keynote Speaker
Chief Growth Officer Publicis Group
Michael
Gale
Featured Speaker
Author of WSJ Bestseller, The Digital Helix
Contributors
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