harnessing the power of data to

ELEVATE YOUR BRAND

Transparent Summit 2019

September 17

9AM - 5PM
515 N STATE ST. | CHICAGO
2nd floor "The Point"

Transparent invites you to join our conversation about harnessing the power of data to elevate your brand. Come spend the day with us, fellow technology experts and industry clients to share stories around digital evolution, demystify the CDP and prepare for a future of privacy regulation and cookie-less analytics. The data tells us you won’t want to miss this! We can’t wait to see you there.

Agenda

Time(CST)

Session

8:30AM

Check in & Breakfast

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9:00AM

Welcome & Keynote

Inspiring words to start the day from Rishad Tobaccowala.

10:00AM

Elevation by Transparent

Harnessing customer data and marketing technology within a safe and transparent environment to advance customer relationships and fuel profitable growth.

10:45AM

State of Digital Adaptation

Brand Marketers discussing how they are adapting their business in an ever-changing world. Discussion points include: Challenges faced along the way, key achievements to highlight, and advice for brands facing similar headwinds.

11:30AM

Break

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11:45AM

Tech-Enabled Personalization

Panel discussion around the definition of personalization, new technologies modern marketers should incorporate into their stack to deliver against 1:1 goals and  the organizational change required to deliver maximum value.

12:30PM

Lunch

Boxed lunch from Sopraffina will be provided

12:45PM

Lunch & Learn: Biddable Media In-Housing

BMO case study on how they determined to bring biddable media in-house: key considerations, challenges and watchouts.

1:30PM

Overview of the Current Privacy and Regulatory Compliance Landscape

Presentation will include an overview of current privacy/regulatory requirements, associated industry responses, and key considerations for brands as they look to adapt.

2:15PM

Break

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2:30PM

Exercise #1

Focused on preparing for impending regulations/industry responses

3:00PM

Exercise #2

Focused on evaluating potential for in-housing biddable media

3:30PM

Exercise Recap: Key Learnings and Observations

Exercise Recap: Key Learnings and Observations

4:00PM

Closing: Navigating Your Ascent with Michael Gale

Including audio excerpts from transformational leaders interviewed on his  “Futures In Focus” podcast.

4:45PM

Wrap-up

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5:00PM

Happy Hour

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Speakers

Rishad

TOBACcOWALA

Keynote Speaker
Chief Growth Officer
Publicis Group

Michael

Gale

Featured Speaker
Author of WSJ Bestseller,
The Digital Helix

Contributors

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